/* reclamebureaualmelo.com - warm, ambachtelijk full-service reclamebureau
   Huisstijl: terracotta / crème / donkergroen, zachte ronde vormen, Outfit-font.
   Eigen ontwerp, geschreven voor deze site. */

:root {
  --klei: #c45b3c;          /* terracotta, primair accent */
  --klei-diep: #a8482d;     /* donkere terracotta */
  --klei-zacht: #e9b89f;    /* zachte terracotta tint */
  --creme: #f7efe3;         /* warme cremebodem */
  --creme-diep: #efe2cf;    /* iets dieper crème voor vlakken */
  --mos: #2f4233;           /* donkergroen, inkt */
  --mos-zacht: #44604c;     /* zachter groen */
  --blad: #5c7a64;          /* secundair groen accent */
  --inkt: #2a2620;          /* warme bijna-zwarte tekst */
  --inkt-zacht: #6b6358;    /* gedempte tekst */
  --lijn: #e4d6c2;          /* zachte lijnkleur op crème */
  --zand: #fdfaf4;          /* lichtste achtergrond / kaarten */
  --goud: #d8a657;          /* okergeel accent voor details */
  --radius-s: 14px;
  --radius-m: 22px;
  --radius-l: 34px;
  --schaduw: 0 18px 44px rgba(47, 66, 51, 0.12);
  --schaduw-zacht: 0 8px 22px rgba(47, 66, 51, 0.08);
  --maxw: 1140px;
  --font: 'Outfit', system-ui, -apple-system, 'Segoe UI', sans-serif;
}

* { box-sizing: border-box; }

html { scroll-behavior: smooth; }

body {
  margin: 0;
  font-family: var(--font);
  color: var(--inkt);
  background: var(--creme);
  line-height: 1.68;
  font-size: 17px;
  -webkit-font-smoothing: antialiased;
  text-rendering: optimizeLegibility;
}

h1, h2, h3, h4 {
  font-family: var(--font);
  font-weight: 700;
  line-height: 1.14;
  color: var(--mos);
  letter-spacing: -0.01em;
  margin: 0 0 0.6rem;
}
h1 { font-size: clamp(2.3rem, 5.2vw, 3.7rem); font-weight: 800; }
h2 { font-size: clamp(1.7rem, 3.4vw, 2.5rem); }
h3 { font-size: 1.28rem; }
p { margin: 0 0 1.05rem; }

a { color: var(--klei-diep); text-decoration: none; transition: color .18s ease; }
a:hover { color: var(--klei); }

img { max-width: 100%; display: block; }

.container { max-width: var(--maxw); margin: 0 auto; padding: 0 1.4rem; }
.container-narrow { max-width: 760px; }

/* ---------- Aankondigingsbalk ---------- */
.topbar {
  background: var(--mos);
  color: var(--creme);
  font-size: 0.86rem;
}
.topbar-inner {
  max-width: var(--maxw);
  margin: 0 auto;
  padding: 0.5rem 1.4rem;
  display: flex;
  justify-content: space-between;
  align-items: center;
  gap: 1rem;
  flex-wrap: wrap;
}
.topbar-note { display: flex; align-items: center; gap: 0.5rem; }
.topbar-dot {
  width: 8px; height: 8px; border-radius: 50%;
  background: var(--goud); display: inline-block;
}
.topbar-links { display: flex; gap: 1.3rem; }
.topbar a { color: var(--creme); font-weight: 500; }
.topbar a:hover { color: var(--goud); }

/* ---------- Navigatie ---------- */
.site-nav {
  position: sticky; top: 0; z-index: 50;
  background: rgba(247, 239, 227, 0.92);
  backdrop-filter: blur(10px);
  border-bottom: 1px solid var(--lijn);
}
.nav-inner {
  max-width: var(--maxw);
  margin: 0 auto;
  padding: 0.85rem 1.4rem;
  display: flex; align-items: center; justify-content: space-between;
}
.merk {
  display: inline-flex; align-items: center; gap: 0.6rem;
  font-weight: 800; font-size: 1.18rem; color: var(--mos);
  letter-spacing: -0.02em;
}
.merk:hover { color: var(--mos); }
.merk-zegel {
  width: 38px; height: 38px; border-radius: 50%;
  background: var(--klei);
  display: grid; place-items: center;
  color: var(--creme); font-weight: 800; font-size: 1.05rem;
  box-shadow: inset 0 0 0 3px rgba(247,239,227,0.35);
  flex-shrink: 0;
}
.merk small { display: block; font-size: 0.72rem; font-weight: 500; color: var(--klei-diep); letter-spacing: 0.16em; text-transform: uppercase; }
.nav-menu {
  list-style: none; display: flex; align-items: center; gap: 1.7rem;
  margin: 0; padding: 0;
}
.nav-menu a { color: var(--inkt); font-weight: 500; font-size: 0.98rem; }
.nav-menu a:hover, .nav-menu a.active { color: var(--klei-diep); }
.nav-cta {
  background: var(--mos); color: var(--creme) !important;
  padding: 0.6rem 1.2rem; border-radius: 999px; font-weight: 600 !important;
}
.nav-cta:hover { background: var(--mos-zacht); }
.nav-toggle {
  display: none; background: none; border: 0; font-size: 1.6rem;
  color: var(--mos); cursor: pointer; line-height: 1;
}

/* ---------- Knoppen ---------- */
.knop {
  display: inline-flex; align-items: center; gap: 0.5rem;
  padding: 0.85rem 1.6rem; border-radius: 999px;
  font-weight: 600; font-size: 1rem; cursor: pointer;
  border: 2px solid transparent; transition: transform .16s ease, background .18s ease, color .18s ease;
}
.knop:hover { transform: translateY(-2px); }
.knop-primair { background: var(--klei); color: var(--creme); }
.knop-primair:hover { background: var(--klei-diep); color: var(--creme); }
.knop-rand { background: transparent; color: var(--mos); border-color: var(--mos); }
.knop-rand:hover { background: var(--mos); color: var(--creme); }
.knop-licht { background: var(--creme); color: var(--mos); }
.knop-licht:hover { background: var(--zand); color: var(--mos); }
.link-arrow { font-weight: 600; color: var(--klei-diep); display: inline-flex; gap: 0.35rem; }
.link-arrow:hover { gap: 0.6rem; }

/* ---------- Algemene secties ---------- */
.vak { padding: 5rem 0; }
.vak-krap { padding: 3.4rem 0; }
.vak-creme-diep { background: var(--creme-diep); }
.vak-mos { background: var(--mos); color: var(--creme); }
.vak-mos h1, .vak-mos h2, .vak-mos h3 { color: var(--creme); }
.vak-mos p { color: rgba(247, 239, 227, 0.82); }

.kop-blok { max-width: 720px; margin-bottom: 2.6rem; }
.kop-blok.midden { margin-left: auto; margin-right: auto; text-align: center; }
.opschrift {
  display: inline-block; font-size: 0.78rem; font-weight: 700;
  letter-spacing: 0.18em; text-transform: uppercase; color: var(--klei-diep);
  margin-bottom: 0.7rem;
}
.vak-mos .opschrift { color: var(--goud); }
.label {
  display: inline-flex; align-items: center; gap: 0.5rem;
  background: var(--klei-zacht); color: var(--klei-diep);
  padding: 0.4rem 0.95rem; border-radius: 999px;
  font-size: 0.82rem; font-weight: 600;
}

/* ---------- Hero ---------- */
.hero { padding: 4.2rem 0 4.6rem; position: relative; overflow: hidden; }
.hero::before {
  content: ""; position: absolute; right: -180px; top: -120px;
  width: 460px; height: 460px; border-radius: 50%;
  background: radial-gradient(circle at 30% 30%, var(--klei-zacht), transparent 70%);
  opacity: 0.55; z-index: 0;
}
.hero-grid {
  position: relative; z-index: 1;
  display: grid; grid-template-columns: 1.12fr 0.88fr; gap: 3rem; align-items: center;
}
.hero .inleiding { font-size: 1.22rem; color: var(--inkt-zacht); margin: 1.3rem 0 2rem; max-width: 560px; }
.hero h1 .verf { color: var(--klei); position: relative; }
.hero-knoppen { display: flex; gap: 0.9rem; flex-wrap: wrap; }
.hero-merken {
  display: flex; flex-wrap: wrap; gap: 0.6rem; margin-top: 2.3rem;
}
.hero-merken span {
  background: var(--zand); border: 1px solid var(--lijn);
  padding: 0.45rem 0.95rem; border-radius: 999px;
  font-size: 0.84rem; color: var(--inkt-zacht); font-weight: 500;
}

/* Hero-paneel met foto/illustratie */
.hero-paneel {
  background: var(--zand); border-radius: var(--radius-l);
  padding: 1.6rem; box-shadow: var(--schaduw);
  border: 1px solid var(--lijn); position: relative;
}
.hero-paneel-top {
  display: flex; align-items: center; gap: 0.7rem; margin-bottom: 1.1rem;
}
.hero-paneel-top .stip { width: 11px; height: 11px; border-radius: 50%; }
.stip-klei { background: var(--klei); }
.stip-goud { background: var(--goud); }
.stip-mos { background: var(--blad); }
.hero-paneel-titel { font-weight: 700; color: var(--mos); font-size: 0.95rem; margin-left: auto; }
.atelier-rij {
  display: flex; align-items: center; gap: 0.9rem;
  padding: 0.85rem 0; border-bottom: 1px dashed var(--lijn);
}
.atelier-rij:last-child { border-bottom: 0; }
.atelier-icoon {
  width: 42px; height: 42px; border-radius: 12px; flex-shrink: 0;
  display: grid; place-items: center; font-size: 1.2rem;
  background: var(--creme-diep);
}
.atelier-rij b { display: block; color: var(--mos); font-size: 0.98rem; }
.atelier-rij small { color: var(--inkt-zacht); font-size: 0.86rem; }

/* ---------- Cijferband ---------- */
.cijferband { background: var(--mos); color: var(--creme); }
.cijfer-grid {
  display: grid; grid-template-columns: repeat(4, 1fr); gap: 1.5rem;
  text-align: center;
}
.cijfer .groot { font-size: 2.4rem; font-weight: 800; color: var(--goud); line-height: 1; }
.cijfer .uitleg { font-size: 0.9rem; color: rgba(247,239,227,0.8); margin-top: 0.5rem; }

/* ---------- Dienstenraster ---------- */
.dienst-raster {
  display: grid; grid-template-columns: repeat(3, 1fr); gap: 1.4rem;
}
.dienst-kaart {
  background: var(--zand); border: 1px solid var(--lijn);
  border-radius: var(--radius-m); padding: 1.7rem 1.6rem;
  transition: transform .2s ease, box-shadow .2s ease, border-color .2s ease;
  display: flex; flex-direction: column;
}
.dienst-kaart:hover { transform: translateY(-4px); box-shadow: var(--schaduw); border-color: var(--klei-zacht); }
.dienst-kaart .kaart-icoon {
  width: 52px; height: 52px; border-radius: 14px; margin-bottom: 1rem;
  display: grid; place-items: center; font-size: 1.5rem;
  background: var(--creme-diep);
}
.dienst-kaart h3 { margin-bottom: 0.4rem; }
.dienst-kaart h3 a { color: var(--mos); }
.dienst-kaart h3 a:hover { color: var(--klei-diep); }
.dienst-kaart p { font-size: 0.96rem; color: var(--inkt-zacht); margin-bottom: 1rem; flex-grow: 1; }

/* ---------- Werkwijze / stappen ---------- */
.stappen { display: grid; grid-template-columns: repeat(4, 1fr); gap: 1.4rem; counter-reset: stap; }
.stap {
  background: rgba(247, 239, 227, 0.06);
  border: 1px solid rgba(247, 239, 227, 0.16);
  border-radius: var(--radius-m); padding: 1.6rem 1.4rem; position: relative;
}
.stap::before {
  counter-increment: stap; content: counter(stap, decimal-leading-zero);
  font-size: 0.85rem; font-weight: 800; color: var(--goud);
  letter-spacing: 0.1em; display: block; margin-bottom: 0.7rem;
}
.stap h3 { font-size: 1.12rem; }

/* ---------- Twee koloms blok ---------- */
.duo { display: grid; grid-template-columns: 1fr 1fr; gap: 3rem; align-items: center; }
.duo-portret {
  width: 100%; aspect-ratio: 4/5; object-fit: cover;
  border-radius: var(--radius-l); box-shadow: var(--schaduw);
  border: 6px solid var(--zand);
}
.citaat {
  background: var(--klei); color: var(--creme);
  border-radius: var(--radius-l); padding: 2.4rem 2.2rem;
  box-shadow: var(--schaduw);
}
.citaat p { font-size: 1.32rem; font-weight: 600; line-height: 1.45; font-style: italic; }
.citaat cite { font-style: normal; font-size: 0.95rem; opacity: 0.9; display: block; margin-top: 1rem; }

/* ---------- Werk / blog kaarten ---------- */
.werk-raster { display: grid; grid-template-columns: repeat(3, 1fr); gap: 1.6rem; }
.work-card {
  background: var(--zand); border: 1px solid var(--lijn);
  border-radius: var(--radius-m); overflow: hidden;
  transition: transform .2s ease, box-shadow .2s ease;
  display: flex; flex-direction: column;
}
.work-card:hover { transform: translateY(-4px); box-shadow: var(--schaduw); }
.work-thumb {
  display: block; height: 150px;
  background: linear-gradient(135deg, var(--klei), var(--klei-diep));
}
.work-thumb.groen { background: linear-gradient(135deg, var(--blad), var(--mos)); }
.work-thumb.goud { background: linear-gradient(135deg, var(--goud), #b9852f); }
.work-thumb.zand { background: linear-gradient(135deg, var(--klei-zacht), var(--creme-diep)); }
.work-body { padding: 1.3rem 1.4rem 1.5rem; display: flex; flex-direction: column; flex-grow: 1; }
.work-tag {
  font-size: 0.74rem; font-weight: 700; letter-spacing: 0.12em; text-transform: uppercase;
  color: var(--klei-diep); margin-bottom: 0.5rem;
}
.work-body h3 { font-size: 1.13rem; margin-bottom: 0.5rem; }
.work-body h3 a { color: var(--mos); }
.work-body h3 a:hover { color: var(--klei-diep); }
.work-meta { font-size: 0.85rem; color: var(--inkt-zacht); margin-top: auto; margin-bottom: 0; }

/* ---------- Gidskaarten kennisbank ---------- */
.gids-raster { display: grid; grid-template-columns: repeat(2, 1fr); gap: 1.5rem; }
.guide-card {
  background: var(--zand); border: 1px solid var(--lijn);
  border-left: 5px solid var(--klei);
  border-radius: var(--radius-s); padding: 1.6rem 1.6rem;
  transition: transform .2s ease, box-shadow .2s ease;
}
.guide-card:hover { transform: translateY(-3px); box-shadow: var(--schaduw-zacht); }
.guide-card-tag {
  font-size: 0.72rem; font-weight: 700; letter-spacing: 0.14em; text-transform: uppercase;
  color: var(--blad);
}
.guide-card h3 { margin: 0.4rem 0 0.5rem; font-size: 1.18rem; }
.guide-card h3 a { color: var(--mos); }
.guide-card h3 a:hover { color: var(--klei-diep); }
.guide-card p { font-size: 0.95rem; color: var(--inkt-zacht); margin-bottom: 0.9rem; }

/* ---------- Broodkruimels ---------- */
.kruimels { background: var(--creme-diep); border-bottom: 1px solid var(--lijn); }
.kruimels ol {
  list-style: none; display: flex; flex-wrap: wrap; gap: 0.5rem;
  margin: 0; padding: 0.85rem 0; font-size: 0.86rem; color: var(--inkt-zacht);
}
.kruimels li + li::before { content: "/"; margin-right: 0.5rem; color: var(--klei-zacht); }
.kruimels a { color: var(--klei-diep); }

/* ---------- Pagina-kop ---------- */
.pagina-kop { padding: 3.4rem 0 2.6rem; background: var(--creme); }
.pagina-kop .inleiding { font-size: 1.18rem; color: var(--inkt-zacht); max-width: 640px; }

/* ---------- Artikel / prose ---------- */
.artikel-kop { padding: 3rem 0 1.5rem; }
.artikel-kop .kicker { color: var(--klei-diep); font-weight: 700; letter-spacing: 0.12em; text-transform: uppercase; font-size: 0.78rem; }
.artikel-kop h1 { margin: 0.7rem 0 0.8rem; }
.artikel-meta { display: flex; flex-wrap: wrap; gap: 0.6rem 1rem; color: var(--inkt-zacht); font-size: 0.9rem; align-items: center; }
.artikel-meta .scheidt { width: 5px; height: 5px; border-radius: 50%; background: var(--klei-zacht); display: inline-block; }

.prose { font-size: 1.07rem; }
.prose h2 { margin: 2.3rem 0 0.8rem; font-size: 1.65rem; }
.prose h3 { margin: 1.7rem 0 0.6rem; color: var(--klei-diep); }
.prose p { color: var(--inkt); }
.prose ul, .prose ol { padding-left: 1.3rem; margin: 0 0 1.2rem; }
.prose li { margin-bottom: 0.5rem; }
.prose a { text-decoration: underline; text-decoration-color: var(--klei-zacht); text-underline-offset: 3px; }
.prose blockquote {
  margin: 1.8rem 0; padding: 1.2rem 1.6rem;
  background: var(--creme-diep); border-left: 5px solid var(--goud);
  border-radius: 0 var(--radius-s) var(--radius-s) 0;
  font-size: 1.18rem; font-style: italic; color: var(--mos);
}
.prose hr { border: 0; border-top: 1px dashed var(--lijn); margin: 2.2rem 0; }
.verwant { font-size: 0.97rem; color: var(--inkt-zacht); }

/* Inhoudsopgave */
.toc {
  background: var(--zand); border: 1px solid var(--lijn);
  border-radius: var(--radius-s); padding: 1.3rem 1.5rem; margin: 1.8rem 0;
}
.toc-titel { font-weight: 700; color: var(--mos); margin: 0 0 0.6rem; font-size: 0.95rem; letter-spacing: 0.04em; }
.toc ol { margin: 0; padding-left: 1.2rem; }
.toc li { margin-bottom: 0.35rem; }

/* ---------- FAQ ---------- */
.faq { max-width: 800px; }
.faq-item { border-bottom: 1px solid var(--lijn); }
.faq-q {
  width: 100%; text-align: left; background: none; border: 0; cursor: pointer;
  padding: 1.15rem 2.2rem 1.15rem 0; font-size: 1.08rem; font-weight: 600;
  color: var(--mos); position: relative; font-family: var(--font);
}
.faq-q::after {
  content: "+"; position: absolute; right: 0; top: 50%; transform: translateY(-50%);
  font-size: 1.5rem; color: var(--klei); font-weight: 400; transition: transform .2s ease;
}
.faq-item.open .faq-q::after { content: "-"; }
.faq-a { max-height: 0; overflow: hidden; transition: max-height .3s ease; }
.faq-item.open .faq-a { max-height: 600px; }
.faq-a p { padding: 0 0 1.15rem; margin: 0; color: var(--inkt-zacht); }

/* ---------- Contact ---------- */
.contact-grid { display: grid; grid-template-columns: 0.85fr 1.15fr; gap: 2.6rem; }
.contact-kaart {
  background: var(--mos); color: var(--creme);
  border-radius: var(--radius-m); padding: 2rem 1.8rem;
}
.contact-kaart h2 { color: var(--creme); }
.contact-regel { padding: 0.9rem 0; border-bottom: 1px solid rgba(247,239,227,0.16); }
.contact-regel:last-child { border-bottom: 0; }
.contact-regel .lab { font-size: 0.78rem; letter-spacing: 0.12em; text-transform: uppercase; color: var(--goud); margin-bottom: 0.25rem; }
.contact-regel .val { font-size: 1.05rem; }
.contact-regel a { color: var(--creme); }
.contact-regel a:hover { color: var(--goud); }

.formulier label { display: block; font-weight: 600; color: var(--mos); margin-bottom: 0.35rem; font-size: 0.92rem; }
.formulier input, .formulier select, .formulier textarea {
  width: 100%; padding: 0.8rem 1rem; border: 1px solid var(--lijn);
  border-radius: var(--radius-s); background: var(--zand); font-family: var(--font);
  font-size: 1rem; color: var(--inkt); margin-bottom: 1.1rem;
}
.formulier input:focus, .formulier select:focus, .formulier textarea:focus {
  outline: none; border-color: var(--klei); box-shadow: 0 0 0 3px var(--klei-zacht);
}
.formulier-rij { display: grid; grid-template-columns: 1fr 1fr; gap: 1.1rem; }
.fijndruk { font-size: 0.82rem; color: var(--inkt-zacht); }
.kaart-wrap { border-radius: var(--radius-m); overflow: hidden; box-shadow: var(--schaduw-zacht); border: 1px solid var(--lijn); }

/* ---------- Slot-CTA ---------- */
.slot {
  background: linear-gradient(135deg, var(--klei), var(--klei-diep));
  color: var(--creme); text-align: center; border-radius: 0;
}
.slot h2 { color: var(--creme); }
.slot p { color: rgba(247,239,227,0.9); max-width: 560px; margin-left: auto; margin-right: auto; }
.slot .knop-licht { margin-top: 1.4rem; }

/* ---------- Footer ---------- */
.voet { background: var(--mos); color: rgba(247,239,227,0.78); padding: 3.4rem 0 1.8rem; }
.voet-grid { display: grid; grid-template-columns: 1.6fr 1fr 1fr 1fr; gap: 2rem; }
.voet h4 { color: var(--creme); font-size: 0.95rem; margin-bottom: 0.9rem; }
.voet ul { list-style: none; margin: 0; padding: 0; }
.voet li { margin-bottom: 0.5rem; font-size: 0.92rem; }
.voet a { color: rgba(247,239,227,0.78); }
.voet a:hover { color: var(--goud); }
.voet .merk { color: var(--creme); margin-bottom: 0.9rem; }
.voet .merk small { color: var(--goud); }
.voet-intro { font-size: 0.92rem; max-width: 320px; }
.voet-contact { margin-top: 1rem; font-size: 0.9rem; line-height: 1.9; }
.voet-onder {
  border-top: 1px solid rgba(247,239,227,0.16); margin-top: 2.4rem; padding-top: 1.4rem;
  display: flex; justify-content: space-between; flex-wrap: wrap; gap: 0.6rem;
  font-size: 0.85rem;
}

/* ---------- Reveal ---------- */
.reveal { opacity: 0; transform: translateY(22px); transition: opacity .6s ease, transform .6s ease; }
.reveal.in { opacity: 1; transform: none; }

/* ---------- Responsief ---------- */
@media (max-width: 920px) {
  .hero-grid, .duo, .contact-grid { grid-template-columns: 1fr; gap: 2rem; }
  .dienst-raster, .werk-raster { grid-template-columns: repeat(2, 1fr); }
  .stappen { grid-template-columns: repeat(2, 1fr); }
  .cijfer-grid { grid-template-columns: repeat(2, 1fr); }
  .gids-raster { grid-template-columns: 1fr; }
  .voet-grid { grid-template-columns: 1fr 1fr; }
}
@media (max-width: 640px) {
  body { font-size: 16px; }
  .vak { padding: 3.4rem 0; }
  .nav-menu {
    display: none; position: absolute; top: 100%; left: 0; right: 0;
    flex-direction: column; align-items: flex-start; gap: 0.4rem;
    background: var(--creme); padding: 1rem 1.4rem; border-bottom: 1px solid var(--lijn);
  }
  .nav-menu.open { display: flex; }
  .nav-toggle { display: block; }
  .dienst-raster, .werk-raster, .stappen, .cijfer-grid, .voet-grid, .formulier-rij { grid-template-columns: 1fr; }
  .topbar-inner { justify-content: center; text-align: center; }
  .voet-onder { flex-direction: column; }
}